As Art Director, I provided trend & inspiration insight, curated themes, and crafted visual brand messaging. Created compelling concepts to bring seasonal product launches and brand campaigns to life. Worked with a small team of creatives and project managers. Art Directed original brand creative to be used across a multi-channel platform including e-commerce, retail, catalog, social, and email.

 

• Drove $26 million in US revenue and acquired 37K new consumers by assisting in launching catalog business.
  Created 12 catalogs/year by art directing look/ feel, photography and production. Delivered positive ROI (year 1) and 3X category growth. 

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download recent catalogs below:

Holiday 2019, Fall 2019, Summer 2019

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"Ashley is a wonderful art director who brings with her an incredible portfolio of design and photography work, vast knowledge and experience in the catalog field. Her desire to learn and grow as a creative lead is second only to her passion for design itself. She is also wickedly clever! She learns very quickly and I expect her to be running the show sooner than later, as she always does." - Beth H., Creative Director - New Balance