ATHLETA
As Senior Designer, I worked closely with merchandising, photography, prepress and marketing teams to develop 18 catalogs each year. Work directly with the creative director, stylists, PR and photographers to design seasonal lookbooks. Designed print and digital collateral such as direct mail pieces, magazine advertisements, gift card packaging, in-home mailers, emails, web banners, PR invitations, PR signage, and promotional print and web pieces. Art directed product on body studio photoshoots.
"Ashley has played a pivotal role in building our beautiful catalogs. She made her mark on so many parts of Athleta - from look books, to photography, to advertising, to PR. I had the fortunate opportunity to see Ashley grow over the years into a valuable member of our team. Her always upbeat attitude and optimism will be greatly missed." - Amy S., Art Director, Athleta